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Blackrocks unveils Wildcat Gold beer

From left, Northern Michigan University alumni Steve Farr, Blackrocks’ “Pirate of Propaganda” and Andy Langlois, Blackrocks co-owner, with the branded Wildcat Gold Lager cans. (Photo courtesy of Northern Michigan University)

MARQUETTE — Northern Michigan University is partnering with Blackrocks Brewery in Marquette to launch Wildcat Gold, a beer created by alumni, for alumni, in celebration of NMU’s 125th anniversary.

The gold lager was served for the first time on Friday at the Alumni Fridays summer series event at Blackrocks Brewery. It will also be offered at the homecoming game tailgate party on Sept. 21 and at Wildcat hockey games this season, while quantities last.

“We are honored to partner with NMU in the creation of the Wildcat Gold Lager, especially as it commemorates its 125-year anniversary,” said Andy Langlois, a 1995 alumnus and co-owner of Blackrocks Brewery. “The positive impact NMU has on the surrounding area cannot be overstated. NMU was the catalyst for most of our staff to come to Marquette. Many of us fell in love with the area and chose to live our lives here. We hope this beer will invoke memories of attending NMU, being in Marquette, and living like a Wildcat. Here’s to another 125 years!”

A designated portion of the proceeds from the sales of Wildcat Gold will support student recreation and health initiatives, including upgraded equipment support at the NMU Outdoor Recreation Center.

“As Wildcats gather to celebrate Northern’s 125th anniversary, this collaboration provides a point of connection for Wildcat alumni and friends, while also supporting recreational access for students,” said Dave Nyberg, NMU executive director of business engagement and economic development. “Whether gathering with old friends at an alumni event, cheering on the ‘Cats at the Berry (Events Center) or Superior Dome, or relaxing after a day on the trail, we hope that Wildcats everywhere share a sense of Northern when responsibly enjoying Wildcat Gold. Special thanks to our friends at Wildcat-owned Blackrocks Brewery for their partnership and shared community-focused spirit.”

Wildcat Gold, at 4.8% alcohol by volume, is described as “a celebratory gold lager for over 125 years of pride, place and purpose. To those who stay Wild. To those who live in Green and Gold. It’s a great day to be a Wildcat.”

NMU Alumni Relations introduced the Alumni Fridays series this summer to foster connection and networking among alumni and friends of the university. The events have featured happy hours, historical walking tours and a virtual scavenger hunt.

Starting at $3.23/week.

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