By JUSTIN MCDEVITT

Wealth of Geeks

The future of fashion starts with sustainability.

Many designers seek to use only the most ethical fabrics, blending humanitarian causes with a love and appreciation for that next significant fashion trend.

The wedding industry is not ignorant of this call for more sustainability. With an estimated worth of $3 trillion, the fashion industry employs 3,384.1 million people and makes up 2% of the world’s Gross Domestic Product.

Medusa London bridal dresses could change the fashion world forever.

Medusa wedding dresses are dresses for real people with natural bodies, not models with unattainable figures found in the center of fashion spreads. The dresses are made with luxury sustainable materials like 100% organic silk. They are designed for comfort and are free of constraints.

“We worked with real bodies for brides to feel confident in buying our pieces, says Medusa’s founder Agnese Petraglia. “Living in London and Italy, I wanted a collection that mixed my love for the old romanticism with the new in a minimalist key. Medusa is for brides who don’t follow the rules; they make them.”

This line targets the modern, conscious bride who may take a minimalist approach to fashion, choosing chic and understated looks.

The debut collection, inspired by Greek mythology and modern aesthetics, features nine designs that can be paired with such accessories as statement sleeves, belts, overskirts, and veils to express each bride’s unique personality.

Petraglia is passionate about her work. Her team ethically constructs all her gowns using fabric manipulation. She uses 100% organic silk.