Superiorland Yesterdays

EDITOR’S NOTE: Superiorland Yesterdays is prepared by the reference staff at the Peter White Public Library in Marquette.

30 years ago

SHINGLETON — Shingleton may be small, but it has the nationally known Iverson Snowshoe company honored by the Salute to Industry for Product of the Year in the Upper Peninsula. Iverson was founded in the late 1950’s by Clarence Iverson, who first made showshoes in his garage as a hobby. He used a nylon-reinforced Neoprene for laces, an innovation that changed a hobby into a serious contender in the national showshoe market. Standards set by Iverson have been scrupulously observed throughout the years, making Iverson showshoes one of L.L. Bean’s specialty items. Owner Anita Hulse attributes the increase in sales, income and prestige to her son and stepson, an intensive national marketing campaign and establishment of a national dealer sales network. The Iverson policy has been to patronize Upper Peninsula resources and people whenever possible. It has five full-time workers in addition to 20 area families to do the lacing. Halse said, “It would be nice to say we have a national market, but selling snowshoes in the south would be a miracle. We do an ample volume of sales across the northern tier of states. Professional outdoor people favor our snowshoe.” The showshoe frame is constructed of veneer-grade Michigan white ash, strong yet flexible, steam bent, treated with a coating of clear lacquer. Each step is done by hand to insure quality control.

60 years ago

ISHPEMING — Approximately 75 people from out of state will be in Ishpeming October 8 to attend the dinner honoring S.M. Cohodas as “First Citizen of Ishpeming.” Another 50 are coming from Michigan outside of Marquette County, Ogden E. Johnson, general chairman, said: “This emphasizes the national stature Cohodas has attained and the credit it has reflected upon Ishpeming. But even more is the vigor he has given to projects for Ishpeming. Cohodas was largely responsible for bringing the Robbins Flooring Mill to Ishpeming. He was the leader in developing Bell Memorial Hospital. His leadership made possible the growth of a number of buildings within the community.”


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