Tesla CEO Elon Musk waves as he leaves the Tesla Gigafactory for electric cars in Gruenheide near Berlin, Germany, on March 13, 2024. (AP file photo)

The world’s richest man could become its first trillionaire if Elon Musk hits a series of extremely aggressive targets for his electric car company over the next decade, according to a proposed pay package released by the company.

Tesla said in a regulatory filing Friday that it will hand Musk shares worth as much as 12% of the company in a dozen separate packages if the company meets certain performance targets, including massive increases in car production, share price and operating profit. If approved by shareholders, the new pay package could make Musk the world’s first trillion dollar executive, and would mark a new level of outsized pay in a country already known for extreme compensation. But the payoff is in shares, not cash, and the goals are extreme as well.

Musk overcame doubters to turn Tesla into the world’s most valuable car company, but he could face even steeper odds in hitting the targets set by the company’s compensation committee — not least because of Tesla’s main business of making electric vehicles is currently in a slump, in part because of Musk’s foray into right-wing politics.

“It doesn’t matter how much money he gets. He can’t help himself,” said Telemetry analyst Sam Abuelsamid who follows Tesla stock, which has plummeted 27% from its December high. “And the more he talks, the more he turns off potential customers.”

To get his first package of shares equivalent to 1% of the company, Musk would have to convince investors in the stock market that Tesla is worth $2 trillion in total, double what they value it today, and also hit several other milestones. To receive all the shares offered and make him the world’s first trillion-dollar man would require that market value to then rise to $8.5 trillion, double that of the world’s most valuable company now, chipmaker Nvidia.

Among other goals, sales of all Tesla vehicles would eventually also have to reach 20 million, nearly triple its entire sales since it was founded more than two decades ago. Musk would also have to vastly expand Tesla’s robot and robotaxi businesses by selling a million of the bots and a million of the driverless cabs, the latter a business that has only begun to roll out its taxi service and is behind rivals, such as Waymo.

Musk would also need to remain with Tesla for at least seven and a half years to cash out on any stock, and 10 years to earn the full amount.

Musk has been one of the richest people in the world for several years. He is currently estimated to be worth more than $400 billion by Forbes magazine.

A condition of the 11th and 12th tranches of the plan includes Musk coming up with a framework for someone to succeed him as CEO.

The plunge in Tesla sales this year was largely due to blowback over Musk’s affiliation with President Donald Trump. Tesla also faces intensifying competition from the big Detroit automakers and particularly from China.

Tesla sales have fallen precipitously in Europe after Musk aligned with a far-right political party in German. Sales plunged 40% in July in the 27 European Union countries compared with the year earlier even as sales overall of electric vehicle soared, according to the European Automobile Manufacturers’ Association. Meanwhile sales of Chinese rival BYD continued to climb fast, grabbing 1.1% market share of all car sales in the month versus Tesla’s 0.7%.