SAULT STE. MARIE — Lake Superior State University has signed a multiyear agreement with a North Carolina sports marketing company to handle its strategic revenue generation that includes ticket sales, sponsorships and partnerships.

“We’re thrilled to partner with Taymar as we take a bold step forward in the growth of Laker Athletics,” LSSU athletics director Tory Lindley said. “This partnership represents a meaningful investment in our future, creating new energy and opportunity around ticket sales and corporate partnerships.

“Taymar’s expertise will help us expand our reach, elevate the fan experience and generate vital revenue that supports our student-athletes and championship goals.”

Specifically, Taymar will hire a director of sponsorships and ticket sale to work with the university’s athletic department, the whole institution and the surrounding community.

“We’re excited to partner with Lake Superior State and bring our full-service revenue approach to Sault Ste. Marie,” Taymar President Joe Rickert said. “We look forward to working with Tory Lindley and their team to identify the right leader to work locally to build strong community connections and elevate the Lake Superior State Athletics brand across sponsorship, ticket sales and other strategic revenue generation.”

While Taymar also has Michigan State University as a client, it will be Taymar’s first client school in the NCAA Division I Central Collegiate Hockey Association and Division II Great Lakes Intercollegiate Athletic Conference.

“The first time I met Tory, I came away convinced Taymar should try to join the team at Lake Superior State,” Taymar founder and CEO Mark Dyer said. “He is building a leading athletics program at LSSU and we’re glad to lock arms with Tory and their talented staff.”

Story contents based on email received from Taymar. Journal Sports Editor Steve Brownlee’s email address is sbrownlee@miningjournal.net.