Washington Redskins quarterback Sammy Baugh, center, celebrates with teammates Cliff Battles, left, and Wayne Millner in the locker room after the Redskins defeated the Chicago Bears 28-21 in the NFL championship game in Chicago on Dec. 12, 1937. (AP file photo)

More than 1,600 suggestions were submitted, ranging from the realistic to the ridiculous, like the “Abdominal Snowman.”

Dan Snyder isn’t welcoming that long list of suggestions, though what he and the organization do next will determine how the team is perceived for decades.

“Here’s where I think the fun begins and the work begins,” said Brand Federation founding partner and CEO Kelly O’Keefe, who was on North Dakota’s name change task force. “To just pop out with a new name is not the right answer. The right answer is to build a process that starts to allow these people to be heard in the process of developing a new name.”

Snyder and coach Ron Rivera are already at work developing what the team called “a new name and design approach that will enhance the standing of our proud, tradition-rich franchise and inspire our sponsors, fans and community for the next 100 years.”

Washington Redskins quarterback Dwayne Haskins warms up before a game in Landover, Md., on Dec. 15. A new name must still be selected for the Washington Redskins football team, one of the oldest and most storied teams in the National Football League, and it was unclear how soon that will happen. But for now, arguably the most polarizing name in North American professional sports is gone at a time of reckoning over racial injustice, iconography and racism in the U.S. (AP file photo)

After 87 years as the Redskins, Red Tails, Red Clouds, Red Wolves and Hogs are among the betting favorites for the new name. The organization is working quietly to try to roll out a fresh moniker and logo in time for the 2020 season.

Sports business and marketing experts consider feedback from fans, endorsements from current players and alumni and on-field success as three crucial elements no matter what the new name winds up being.

“The mere fact that they’re changing the name is going to elicit some backlash, and they need to be ready for that and be comfortable with it,” Virginia Tech professor Nneka Logan said.

“Beyond that, I think it’s important they and other organizations engage with your local community, engage with the Native American community, engage with all of your stakeholders in the process of the name change and ensure that it’s something that authentically aligns with your corporation’s values.”

Rivera said his hope was to continuing honoring and supporting Native Americans and the military. If Warriors — the name of Snyder’s proposed Arena Football League team from 2002 — is now out of consideration, Red Tails would fit the bill as a nod to the Black fighter pilots of the Tuskegee Airmen from World War II. Tuskegee Airmen Inc. said it “would be honored and pleased to work with the organization” if that’s Washington’s new name.