MARQUETTE – Travel Marquette has announced its participation in Destination Uplift, a digital marketing education program hosted by TwoSix Digital, to support local tourism businesses, attractions, hotels and resorts with access to year-long training and resources designed to strengthen digital marketing performance and visitor engagement.

Hosted by TwoSix Digital, Destination Uplift is a year-long program that provides participants with access to expert-led virtual webinars, on-demand courses and regularly updated educational resources focused on current digital marketing trends, tactics and measurement. Participating partners will receive access to 10 live webinars throughout 2026, an extensive on-demand content library and ongoing updates designed to help keep marketing strategies current, effective and aligned with changing consumer behaviors.

“Destination Uplift provides our partners with practical tools they can apply immediately to their marketing efforts,” said Susan Estler, CEO of Travel Marquette. “By offering these resources at no cost, we are helping businesses across Marquette County strengthen their digital presence and compete more effectively in the tourism marketplace.”

The first webinar, “Must-Do Marketing Tactics for Small Businesses,” will take place at 11 a.m. Tuesday. Partners are encouraged to register for the full webinar series to receive automatic reminders and access to ongoing educational content throughout the year.

Additional 2026 webinar topics include social media best practices, email marketing, SEO fundamentals, website optimization, data-driven campaigns on a budget and expanding marketing efforts across platforms such as TikTok, YouTube and Pinterest. Participants will also have the option to subscribe to Destination Uplift’s monthly e-newsletter and communications for updates on upcoming webinars, new resources and industry insights.

Travel Marquette will share registration details directly with local partners, with additional guidance on accessing on-demand content provided during the initial webinar. For any questions, please reach out to Anna Solberg at anna@travelmarquette.com.