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Lumi on the LAKESHORE

Lake Superior part of local band’s music video

This is a still shot from a music video made along the Lake Superior shoreline to promote Lumi’s song, “Home.” The band is based in the Upper Peninsula. (Photo courtesy of Ryan Brandt)

MARQUETTE — A music video can be a compelling way to show off a region’s gorgeous physical beauty.

That’s what the band Lumi is doing.

Lumi is premiering a music video to build momentum for the release of its single “Home”from 7 to 9 p.m. today at Blackrocks Brewery, 424 N. Third St., with a celebratory show, “Winter Lumification,” at the Masonic Square Mall, 128 W. Washington St., beginning at 7:30 p.m. Saturday.

This song represents what lead guitarist Ryan Brandt called its “love and appreciation for living in the Upper Peninsula,” with the video having spectacular shots of Lumi playing along the Lake Superior shoreline.

Brandt, who teaches biology at Northern Michigan University, said shooting took place during the July 28 weekend.

And since it was shot outside, it was a weather-focused undertaking.

“It was really dependent on having a really amazing weekend,” Brandt said.

The weather cooperated, which helped convey the beauty of this part of the Upper Peninsula.

“The song itself is about just being fortunate enough to live in such an incredible place and have such an incredible community, and then more or less just celebrating our island lifestyle up in the U.P.,” Brandt said.

He called Lumi a fusion of funk rock, reggae, jazz and electronic music with extended compositional work, including dueling guitars and lead vocals.

Lumi got a little help from their friends in making the video.

For instance, the initial idea for it came about through Tim Piirala.

“He was inspired by our song, so he planned and essentially directed the music video,” Brandt said.

Another friend, Alex Maier — who Brandt said is an “incredible” photographer and videographer — teamed up with Piirala. Double Trouble DJ’s lent the band a light rig, and Jacob Stipe ran sound.

“It’s really all of our friends coming together and being inspired to make this music video happen,” Brandt said. “It was just this vision.”

Brandt noted Lumi isn’t disclosing the exact location of the video shoot because it’s considered a special place by locals, and it wants to respect that revered status.

The location of Saturday’s show, though, is no secret.

“We’re producing the whole show ourselves,” Brandt said of Saturday’s event, with the band hiring a security crew and Double Trouble DJ’s providing stage lighting.

“They’ve been awesome just helping support us with all sorts of needs,” he said of Double Trouble.

“Home” will be part of a three-song extended play release, said Brandt, who noted Lumi wants to keep moving forward musically.

It already has, with an outdoor setting playing an important role in at least one event.

In September, Lumi put on a well-attended concert at the Presque Isle bandshell to coincide with its album, “The Elephant Never Forgets,” named after one of the group’s songs.

“We had our album release party that was very successful, and now it’s just continually writing music and making more awesome productive things to move forward,” Brandt said.

The band’s website is at lumi.band, although noted on the page is this sentence: “Honestly, the best way to stay updated on our future servings of groove jelly is to follow our Facebook page.”

One of those servings is the new release.

“We are super excited for this release,” band member Daniel LaBar said in an email. “The song is about how much we love living in the U.P. and how fortunate we feel to be part of such a great community.”