NEW YORK (AP) — A common but increasingly mighty and very busy little word, “they,” has an accolade all its own.

The language mavens at Merriam-Webster have declared the personal pronoun their word of the year based on a 313 percent increase in look-ups on the company’s search site, Merriam-Webster.com, this year when compared with 2018.

“I have to say it’s surprising to me,” said Peter Sokolowski, a lexicographer and Merriam-Webster’s editor at large, ahead of today’s announcement. “It’s a word we all know and love. So many people were talking about this word.”

Sokolowski and his team monitor spikes in searches and “they” got an early start last January with the rise of model Oslo Grace on top fashion runways. The Northern Californian identifies as transgender nonbinary, walking in both men’s and women’s shows around the world.

Another look-up spike occurred in April, when U.S. Rep. Pramila Jayapal, D-Washington, got emotional while talking of her gender-nonconforming child during a House committee hearing as she advocated for LGBTQ rights legislation.

Merriam-Webster recently added a new definition to its online dictionary to reflect use of “they” as relating to a person whose gender identity is nonbinary. In October, the American Psychological Association endorsed “they” as a singular third-person pronoun in its latest style guide for scholarly writing.

“We believe writers should try to use a person’s self-identified pronoun whenever feasible,” said Jasper Simons, chief publishing officer for the APA. “The singular ‘they’ is a way for writers to avoid making assumptions about gender when it is not known.”