By JOSEPH PISANI

AP Retail Writer

NEW YORK — McDonald’s is taking cheeseburgers and chocolate milk off its Happy Meal menu in an effort to cut down on the calories, sodium, saturated fat and sugar that kids consume at its restaurants.

Diners can still ask specifically for cheeseburgers or chocolate milk with the kid’s meal, but the fast-food company said that not listing them will reduce how often they’re ordered. Since it removed soda from the Happy Meal menu four years ago, orders for it with Happy Meals have fallen 14 percent, the company said. Hamburgers and Chicken McNuggets will remain the main entrees on the Happy Meal menu.

The Happy Meal, launched nearly 40 years ago, has long been a target of health advocates and parents who link it to childhood obesity. McDonald’s has made many tweaks over the years, including cutting the size of its fries and adding fruit. Most recently, it swapped out its apple juice for one that has less sugar.

It’s been especially important as the company tries to shake its junk-food image, since McDonald’s is known for getting more business from families with children relative to its traditional rivals, such as Burger King and Wendy’s. McDonald’s doesn’t say how much revenue it makes from the $3 Happy Meal, but the company said 30 percent of all visits come from families.

The latest Happy Meal changes, including new nutritional standards, will occur in the United States by June.

“It’s a good step in the right direction,” said Margo Wootan, the vice president for nutrition at the Center for Science in the Public Interest. “We would love to see many more restaurants do the same.”