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Wolverine Power Systems: ‘Powering Michigan’ for 20 years

Equipment available for purchase is shown at Wolverine Power Systems’ Marquette store, located along M-553 near the Crossroads. (Courtesy photos)

MARQUETTE — “Powering Michigan” for over 20 years. That’s the story of Wolverine Power Systems since opening its first location in 1997.

They’ve been called the “Generator Experts” because the company specializes in standby generator solutions for home and businesses and is an authorized Generac Industrial Distributor for the state of Michigan.

Wolverine Power Systems recently opened its first Upper Peninsula location in Marquette in August 2017. People can get a good look at what the business is all about by attending Wolverine’s Open House, on Saturday, May 19, from 8 a.m. to 3 p.m., with free lunch and refreshments.

The Open House event will include power equipment demos of Generac, DR Power and Echo products. Specials include a one day 20 percent off sale on select Echo products, a free 3 year extended warranty on DR Power products and a free pressure washer with the purchase and install of any home standby generator.

The business, located at the Crossroads on M-553, is the fourth location for the company, adding to their Lower Peninsula locations in Zeeland, Wixom and Gaylord.

“We chose to open our fourth location in Marquette because of the central location that allows us to expand our service area to cover the Upper Peninsula in its entirety and provide the high level of service and product support we are known for,” said John Vescio, Marketing Manager of Wolverine Power Systems.

Wayne Emmert, the Marquette store’s manager, said the company has been coming to the U.P. for 20-plus years for business and pleasure, but “now that we’re right here, more local, we can service the community even better. We’re very excited to be in Marquette. There has been so much growth here the last few years. It’s really special when you can be a part of that and meet so many great people along the way.”

Service and honesty are cornerstones for Wolverine Power Systems. “That’s what we base our company on,” Wayne said. “We’re close to 80 employees now including 30 technicians. We put a lot of trust in our people, we train them, we believe in them and when they get the 24/7 Emergency Service call in the middle of the night we know they will get the job done.”

If you do not own a Generac generator, there’s no need to worry. Wolverine Power Systems has certified technicians that can service any brand of generator or other power products.

“We service everything, all makes and models and any size generators for home, commercial or industrial, and other small engine products like portable generators, chainsaws, snow blowers and lawn tractors.” Wayne said.

Wayne himself has 14 years as a service technician and complete knowledge of generators. He has also earned the highest Service certification one can get from Generac. He went on to lead Wolverine’s weekly training classes to train and certify other field technicians.

Since the opening of its Marquette location in mid-August, the company has expanded thier product line to include major brands of power products besides Generac such as Echo and DR Power.

“Echo has been around for about 45 years and is known for their chainsaws, trimmers, edgers, and leaf blowers. They really make a great product and have a great warranty for consumers and commercial users. Those are the kinds of products we are confident to put in our store.” Wayne said.

DR Power products include log splitters, chippers, mowers, trimmers, power wagons and more. “Again, having these kinds of quality products in our store shows we care about having the best options for our customers.” Wayne explained.

Wolverine Power Systems has also added rental equipment to their arsenal. “We rent generators up to 500KW and other lawn and garden equipment,” Wayne said. “Hunters have used the brush mowers to clear shooting lanes, chainsaws and log splitters to clear trees. Power washers are great for cleaning and portable generators go out on job sites. It’s nice to know we have the equipment people need.”

Financing is available as well. “We want people to have power when they need it most. By adding financing it makes getting a generator system even easier,” Wayne said.

Wolverine knows power generation through and through. Whether for home, small business or an industrial application, they have the expertise to get the right system for you. “It’s important to know what is going to run on generator power. You don’t want to overload the generator and be stuck wondering why things aren’t working.” Wayne said. “We make sure you have the right sized generator.”

“We’re not done after a generator is sold, in fact, it’s just the first step of our relationship with a customer. We make sure the installation, start-up process and warranty is correct.” Wayne explained, “Like our cars, generators need periodic maintenance to ensure they are ready to go when needed. Our scheduled maintenance will help keep your generator running smoothly.”

For all your generator and power product needs, stop by Wolverine Power Systems, 308 N. State Highway M-35 in Marquette County. Or visit wolverinepowerproducts.com

EDITOR’S NOTE: This feature is part of a paid advertising package. Businesses interested in being featured on the In Business page may call James Larsen at 228-2500, extension 258.

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