Parents want quality time with kids during shopping

FRAMINGHAM, Mass. –(AP) Staples, the back-to-school specialty store, commissioned a recent survey, with parenting authority Fatherly, that discovered 85 percent of parents and 83 percent of children prefer to shop in-store during the back-to-school season.

To help accommodate shoppers, most of whom find it important to interact with products before purchasing, Staples’ dedicated in-store specialists make the annual shopping trip as convenient, efficient and fun as possible.

“Staples plays a proud role in millions of families and teachers’ annual back-to-school shopping trips and we are excited to deliver a one-of-a-kind Staples in-store shopping experience,” says Amy Lang, vice president, Store Experience, Staples. “As the Back to School authority, our store associates are eager to help parents get their children everything they need on their school lists to ensure a successful school year.”

The survey also revealed that the back-to-school shopping season is a way for parents to spend quality time with their children.

More than 90 percent of parents surveyed said they allow their children to get involved in the aisles by having them read the lists aloud, and encouraging them to pick out their favorite colors and designs for the supplies they need.

Staples always offers a diverse mix of products to reflect every student’s style and personality. With an incomparable assortment of national name brand and exclusive patterns across Staples-brand product categories, it’s easy to mix-and-match backpacks, lunchboxes, folders, and more.

Staples back to school essentials remain in-stock, in-store at competitive prices all season long, so shoppers can tackle their back-to-school lists with ease.

In addition to the robust assortment of essential products, Staples will continue its dedication to students and teachers nationwide. To celebrate and reward eager students, Staples is giving away five scholarships to cover education expenses: a $50,000 grand prize scholarship presented by Jessica Alba, Staples back-to-school partner, and four $25,000 first place prizes.

Shoppers who make an in-store purchase of $25 or more will be eligible to enter the Staples for Students scholarship sweepstakes for a chance to win.

For the fifth year in a row, Staples is teaming up with DonorsChoose.org to support local classrooms. Shoppers can donate to local classroom projects at their nearby Staples store and Staples will match donations raised during the back-to-school season.