L'ANSE - How much time and energy to invest in social media can be a difficult decision for business owners, as well as which media platforms to focus on can be an even harder decision.
On Thursday, Ron Miaso helped Baraga-area business owners and organization leaders gain a somewhat clearer picture of the social media landscape at a Baraga County Chamber of Commerce workshop held at Baraga County Memorial Hospital.
Miaso, co-owner of Delta Business Solutions, discussed the ins and outs of Facebook, Twitter, Yelp, LinkedIn, blogging and QR codes, all of which he said can play a valuable role - but not a stand-alone role - in building a business.
Ron Miaso of Delta Business Solutions explains some of the ins and outs of social media marketing to, from left, Jamie Palmer, Debbie Stouffer and Jerry Hill at a Baraga County Chamber of Commerce Workshop on Thursday. (Houghton Daily mining Gazette photo by Dan Roblee)
"These are not a replacement for current marketing strategies, they should supplement and strengthen what you already have," he said. "You're not going to reach everyone, but you're probably going to reach a different market than you reach today."
It's also important to realize that the type of organization you run is key to choosing where you should invest your time and money, he said. For restaurants and local retail businesses, "Facebook and Yelp are very good for you," Miaso said. But for businesses like his own consulting company, professional networking site LinkedIn and blogging have been more useful.
Optimally, he said businesses can use several interconnected platforms.
"All of this stuff, if you use it to tie in together, that's the value," Miaso said.
Jerry Hill of Chassell invented a new type of tie-down strap for safely hauling loads on trucks and trailers and said he expects to use social media to expand his new business.
"I don't think we can ignore it," he said, noting that he'd definitely be using Facebook in his marketing efforts, and that it sounds good to have Twitter linked in.