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October 28, 2012
By ADELLE WHITEFOOT - Journal Ishpeming Bureau ( , The Mining Journal

ISHPEMING - Every year there is a different Halloween costume that is popular among children and are the first to be sold out. This trend is usually decided by new fads.

This year the popular costume choices for boys are The Avengers, which includes the Hulk, Captain America and Iron Man, said Gail Lessard, Marquette Halloween Superstore owner. These characters were made popular by the movie "The Avengers," which grossed $207,438,708 opening weekend in the United States. Also popular among the boys is the character Bane from "The Dark Knight Rises."

"There is always one thing that everybody is looking for that you run out of that you can't get from the vendor because they are sold out as well," Lessard said. "Batman is always popular each year. Really any superhero is popular with the kids."

Article Photos

Decisions, decisions. Charles DeRoche, 4, looks through costumes trying to decide what he wants to be for Halloween on Wednesday at Halloween Superstore in Marquette. (Journal photo by Adelle Whitefoot)

According to Lessard, Bane is also popular with adults as well.

"We use to just have the kids size mask and adults were trying them on," Lessard said. "But it was just too small so we ended up ordering adult size masks."

This year the popular costume choice for the girls is "Monster High," a cartoon on Nickelodeon, Lessard said, last year it was Rapunzel.

"We are all sold out of the 'Monster High' costumes and it's too close to Halloween to order more," Lessard said.

The trends each year for popular costumes seemed to be based on popular movies, cartoons or popstars, Lessard said. When it comes to figuring out what costumes might be popular, Lessard said she goes to trade shows to figure that out.

"They actually show us trailers of upcoming movies that are suppose to be popular," Lessard said. "Whether they will be or not, we don't know. But we kind of have to take a chance."

As Halloween gets closer if it turns out that something that else seems to be more popular or people ask for it the store will order more," Lessard said.

Children's costumes start at about $10 and go up from there. The average price is about $20. The Halloween Superstore also offers many different accessories to help make any costume complete.

"These children sometimes get want to wear their costume out of the store," Lessard said. "I've also found they'll wear them year round to play in, which is great because the children can really get a lot of use out of them, and that makes parents happy."

Adelle Whitefoot can be reached at 906-486-4401. Her email address is



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