MARQUETTE - Spending on Mother's Day reaches billions of dollars in the United States each year, with consumers projected to spend more this year over last, according to a recent survey.
The National Retail Federation said Mother's Day spending this year is expected to continue to follow an uptick in a spring consumer spending trend. The group said consumers will "stretch their dollars a little further this Mother's Day to make sure mom has the perfect day."
According to the group's 2012 Mother's Day consumer spending survey, conducted by BIGinsight, the average person celebrating the holiday is expected to spend $152.52 on gifts, up from $140.73 in 2011. Total spending is projected to reach $18.6 billion, in a spending extrapolation for those 18 years and older in the U.S.
Forsberg Flowers Florist Sarah Balding sets up a flower arrangement. Forsberg Flowers is very busy the next few weeks gearing up for Mothers Day. (Journal photo by Matt Keiser)
"Despite grappling with high gas prices, Americans will look for sentimental and unique ways to shower mom with affection this year," said National Retail Federation president and chief executive officer Matthew Shay. "As one of the most important holidays of the year, consumers can expect to see a wide range of promotions from mom's favorite retailers leading up to the big day, including savings on apparel and electronics and even special Mother's Day menu options at restaurants."
But traditional gifts including flowers, remain high on the list of gift-givers at Mother's Day.
'It's a fresh flower holiday," said Mark Forsberg, owner of Forsberg Flowers Inc. in Marquette. "People do spend a little or a lot. It runs the gammit. A single rose says I love you just as much. You don't have to spend a lot of money."
Sarah Balding, a floral designer at Forsberg's shop, said Valentine's Day is the biggest one-day slam of the year. But Mother's Day is the biggest floral event spread over a few weeks, with ordering beginning well before the holiday draws near.
"It started about a month ago, orders started coming in," Balding said.
Bouquets are a mainstay, but Forsberg said his shop also sells a lot of outdoor plants and hanging plant baskets.
The survey said two-thirds (66.4 percent) of consumers will buy flowers for Mother's Day, spending a total of $2.2 billion.
According to the survey, nearly one-third (32.8 percent) of consumers will purchase a new blouse or sweater for their mother's, spending $1.6 billion on clothing and accessories. Those buying electronics (12.7 percent) will shell out a total of $1.6 billion on tablets, digital cameras and more, and over half (54.3 percent) of all celebrants will treat mom to a nice dinner or brunch, spending $3.4 billion, the survey said.
In addition, consumers will spend $1.8 billion on gift cards and $1.3 billion on personal services such as a trip to a day spa.
The survey said that of the 86.5 percent of consumers celebrating Mother's Day this year, nearly 65 percent will shop for their mom or stepmom, while others will buy gifts for their wife (22.4 percent), daughter (10.5 percent), grandmother (8.2 percent), sister (8.4 percent), friend (7.6 percent) or godmother (2.1 percent).
Men will spend an average of $189.74 on the women in their lives this Mother's Day, compared to the $117.42 women will spend, the survey said.
John Pepin can be reached at 906-228-2500, ext. 206.