"Voluntary" government guidelines have a way of turning into regulations that cost Americans money and limit their choices as consumers.
But sometimes government meddling in our lives is pointed out. It has been in the case of proposals to improve children's eating habits.
A proposal to would limit marketing of foods deemed by the government to be unhealthy makes little sense to us.
Marketing to children is the target, though some Beltway insiders insist restrictions on advertising foods that appeal to children will be voluntary.
Chris Crawford, a spokesman for Rep. Jack Kingston, R-Ga., offered an interesting perspective on the proposal:
Children will be able to watch shows depicting sex, drugs and gratuitous violence on television, "but you cannot see an advertisement for Tony the Tiger during the commercial break," Crawford said.