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Pink Snow Power

Stand-up comic helps Beverly Foundation

February 5, 2011
By RENEE PRUSI, Journal Staff Writer

Stand-up comic helps

Beverly Foundation


Article Photos


Journal Staff Writer

MARQUETTE - Tammy Pescatelli is a young stand-up comedian from Pennsylvania who just started appearing in her own reality television show.

Danielle Tiernan Beverly is a young woman originally from Munising, now living in Georgia, who has battled breast cancer three times in her brief life.

The two are now linked by snowshoes.


Indeed, they are linked by Iverson Snowshoes, which have been made in the Upper Peninsula for more than 50 years. This year, Iverson is making its standard high-quality snowshoe in pink, with special colorful laces, in support of the fight against breast cancer.

Pescatelli, who's hitting the national mainstream with her show "A Stand Up Mother," is serving as one of the celebrity endorsers of the product.

Beverly's connection is that Iverson is donating 10 percent of its proceeds from the sale of these special snowshoes to the Eric and Danielle Beverly Foundation to help in its efforts to aid cancer patients in the Upper Peninsula and in Georgia.

Danielle Tiernan Beverly grew up in Munising and was a star athlete there. She later married Eric Beverly, who played for the NFL's Detroit Lions and Atlanta Falcons.

The couple started the foundation as a way to help others also battling breast cancer. Among its fundraising efforts each year is the Celebration of Life luncheon in Munising, which brings in donations to support women in Alger County fighting the disease.

And now Iverson is stepping up to bolster the foundation's efforts.

As for Pescatelli, she's known by many for her third-place finish in the second season of the television show "Last Comic Standing" and for her participation in another show, "Standup Showdown."

The new reality show - which just aired its second episode on WE tv - follows her real life marriage to Luca Palanca as they move from Los Angeles to Meadville, Pa., and learn to deal with Palanca's large Italian family while raising their baby, also named Luca. They also have launched a business, Integrity Auto.

"Luca and I left the craziness of Hollywood to move to the craziness of our family," Pescatelli said in a prepared statement. "At least being filmed, I have evidence that it isn't just me!"

Pescatelli, who has appeared on "The Tonight Show with Jay Leno" and "Last Call with Carson Daly," said becoming involved in the snowshoe promotion was something she was thrilled to be able to do.

"I am humbled by Danielle Beverly's courage as a three-time breast cancer survivor to use her experience to aid and support others affected by this disease," Pescatelli said in her statement. "There is nothing funny about breast cancer - but Danielle's energy, dedication and perseverance shows that she is having the last laugh."

In turn, the Beverlys are excited to have Tammy Pescatelli on board.

"We are thrilled and grateful that Tammy will be helping us raise awareness for breast cancer," Danielle said. "She is hilarious and her comedy reaches all kinds of women. We know that with her help we will be able to reach even more people with our message and make an even greater difference in the fight against breast cancer."

For more on the effort, visit www.iversonssnowshoes. com.

Renee Prusi can be contacted at 906-228-2500, ext. 253. Her e-mail address is



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