Spotlight

Paddleboard venture wins competition

Keefer Edwards earned second place and Best Elevator Pitch for Keef Company, which produces baseball caps made in the USA with organic or recycled fabric.
Third place went to Gisele Duehring (below right) for Yooperade, a maple syrup-sweetened lemonade.
Ben Phillips won first place in the New Business Venture Competition sponsored by the Northern Michigan University College of Business. His proposal, Ben’s Boards, is a paddleboard rental venture. Phillips also won Best Trade Fair Display.

Ben Phillips won first place in the New Business Venture Competition sponsored by the Northern Michigan University College of Business. His proposal, Ben’s Boards, is a paddleboard rental venture. Phillips also won Best Trade Fair Display. Keefer Edwards earned second place and Best Elevator Pitch for Keef Company, which produces baseball caps made in the USA with organic or recycled fabric. Third place went to Gisele Duehring

 for Yooperade, a maple syrup-sweetened lemonade. The top three overall finishers for best business plan received various cash prizes, consulting and technology support. Local businesses providing consultation services or technology support were: 906 Technologies, Inc.; Kendricks, Bordeau, Adamini, Greenlee & Keefe, PC; Grandchamp, McBride, Wallner, Wallner and Prophet, CPA; and QuickTrophy. All three finalists participating in the finale received business consultation from the College of Business faculty and reimbursement funds up to $200 for business development and materials.