Lasco appoints Baer as president

Robert Baer

MARQUETTE — Lasco recently announced the promotion of Robert Baer from interim president to president, effective June 1.

“I’m extremely excited to start the next stage of my long-standing career here at Lasco,” Baer said. “Lasco has always been a very strong company with a great staff and I couldn’t be happier to have been chosen to lead our great team to continued success well into the future.”

Prior to being interim president, Baer held various positions at Lasco during his 22 year career with the company, which he started in 1996 while still in high school as a part-time computer operator.

Over the years, he worked up to the position of senior vice president of client management in 2014, and in October he was appointed to interim vice president.

During the last several months, he has taken on the duties associated with the position of president, working closely with Lasco’s Board of Directors.

“Robert has been doing exceptional work transitioning into the president position over the last several months,” Board Chairman Rick Nebel said in a press release. “The board of directors has full faith and confidence in his continued efforts into the future.”

Based in Marquette, Lasco is a privately-held company that provides diverse IT solutions and consulting expertise to businesses, organizations, and financial institutions across Michigan’s Upper Peninsula and in Wisconsin.